In the New York Times, Martha C. White writes about Kraft revealing their new recipe - after selling 50 million boxes basically unnoticed of said new recipe. I credit the pixie dust.
That's what HAS to be in there to explain. Explain how when moms everywhere see how much their kids love Kraft Macaroni and Cheese, they decide they will love homemade macaroni and cheese even better.
Explain how said mom(s) will grate the cheese by hand, make a roux for extra heft and creaminess, mix up their own breadcrumbs for assured yumminess and generally be met with a response, at first bite, similar to "Blech!"
Said mom may just have tears in her eyes - don't ask me how I know - as she reaches afterwards for that familiar blue box in the pantry and holds her breath from the pungent smell of that powdery mystery substance that molds quickly upon stirring into the cheesy concoction that helps her child hold on.
There's pixie dust in that powder. There HAS to be.
It's changed. But it hasn't.
"We'd invite you to try it but you already have."
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